It’s a scary place, the brain of Ben.
It consists mainly of Alan Partridge and Father Ted episodes, cocktail recipes, and rain-man-esque recall of horsepower and torque figures for most production cars. There’s also usually something in there about whisky.
What I can tell you about the brain of Ben though, is that these Boutique-y whiskies have recently been upgraded from ‘a bit of fun’, to ‘something with a lot of potential’.
Because of this, you’re going to see a pretty decent number of new releases from brand spanking new distilleries over the next few weeks / months, and if the results of some of the recent whisky auctions are anything to go by, I think we’ll see them selling out in pretty short order.
Have you ever heard the phrase, “It gets better with age”? Well, to this Macallan says, “Age ain’t nothin’ but a number” as they announce a new range of single malt Scotch whiskies to replace the well-known Macallan Fine Oak and Macallan Sherry Oak ranges that consumers have come to know. Their intent? To release three no-age statement expressions over the next calendar year.
This is bad news for people who believe age statement indicates quality and justifies price. But it could be great news for people who know that just because a whisky is old doesn’t make it good—or even mature.