Ah, David Beckham. What a fine figure of a man. And now one who’s set to join the whisky industry as the face of Haig Club single grain whisky (from Cameronbridge distillery) as well as becoming actively involved in the marketing of the brand along with his manager Simon ‘Spice Girls’ Fuller. A couple of stories here then – massive celebrity endorsement of a Scotch whisky, and the planned launch of another single grain following William Grant & Sons’ Girvan Patent Still.
You may have seen the Girvan range launch at the end of last year – it’s the first single grain from William Grant, or the first official bottling from Girvan, or the first bottling “under the emblem” of the Girvan still... or something.
Well it’s certainly been quite a while since we put out any new Boutique-y whiskies. Over 3 months in fact. Erm. Sorry about that. Will try and be more hyperactive in the future. Promise.
After a clutch of slightly more esoteric ideas in the last set of releases, we’re coming firmly back to the ‘whisky world’ with these three, each one featuring some of our compadres from the geeky, obsessive, and at times slightly worrying world we all inhabit.
It’s a scary place, the brain of Ben.
It consists mainly of Alan Partridge and Father Ted episodes, cocktail recipes, and rain-man-esque recall of horsepower and torque figures for most production cars. There’s also usually something in there about whisky.
What I can tell you about the brain of Ben though, is that these Boutique-y whiskies have recently been upgraded from ‘a bit of fun’, to ‘something with a lot of potential’.
Because of this, you’re going to see a pretty decent number of new releases from brand spanking new distilleries over the next few weeks / months, and if the results of some of the recent whisky auctions are anything to go by, I think we’ll see them selling out in pretty short order.