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New Product – Cream Gin - designed by The Worship Street Whistling Shop

by Ben Ellefsen     3. December 2012 13:37

It’s fair to say that I’ve been a fan of the guys from Fluid Movement (the team behind The Worship Street Whistling Shop, Purl, and the new Dach and Sons) for a while now. In fact, I reviewed Purl almost 18 months ago here should you care to read about it.

It was a somewhat off-the-cuff suggestion that we ‘do something together’ made whilst at the Whistling Shop about this time last year which has ultimately led to the situation of us jointly launching the first retail product from this team of really very clever chaps.

So, without further ado – I give you ‘Cream Gin’. The main ingredient in the Whistling Shop’s signature cocktail – The Black Cat’s Martini.

This really quite marvellous concoction is the brain-child of The Whistling Shop’s erstwhile head barman, and all-round mixological genius, Ryan Chetiyawardana.

In the name of journalistic plausibility, and to make for a better read, I briefly forgot all about the extensive NPD conducted for the product, and the fact that I now know more about vanillin content and fat globule homogenisation than any man has the right to, and caught up with Ryan for a brief Q&A:More...

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Bar Review – Purl

by Ben Ellefsen     19. July 2011 17:28

Astonishing.

It’s an easy term to bandy around (and god knows I’m possibly more guilty of doing so than most), but from time to time, one is simply so taken aback that the term “astonishing” is really all that fits the bill. I found myself using that particular word on approximately a dozen occasions, when my good lady wife and I visited Purl earlier this year.

Just as it is usually possible to accurately assess the competence of a curry house by ordering a simple Madras, the ‘control’ drink in any half-decent cocktail bar, for me, is a martini cocktail. Good glassware – points; correctly chilled glass – yet more points; really, really good Sicilian lemons for the twist, many points. If, however, as in the case of one restaurant recently visited who shall remain nameless – you serve it in a chipped glass, complete with crushed ice, and a slice of lemon, you’re scoring very low indeed. More...

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