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Five New Boutique-ys Including a Bruichladdich

by Ben Ellefsen     29. May 2014 12:00

Glen Grant, Glenrothes, Bruichladdich, Linkwood, Blended Whisky #1 That Boutique-y Whisky Company

Well these have certainly been a wee while coming, but all good things, etc...

Truth is, I've sort of forgotten that any other type of whisky other than 'peated' exists given our recent exploits, but looking back at these labels reminds me that yes. They do indeed exist, and if memory serves, many of them are delicious.

Let's start with the very first Blended Whisky ever produced by That Boutique-y Whisky Company; Blended Whisky Number One.

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New Product Range: DARKNESS! Single Malt Whiskies

by Ben Ellefsen     9. May 2014 08:21

DARKNESS! Single Malt Whiskies

Doesn’t really take a huge deal of explanation, this one, does it?

What we’ve gone and done is take a range of delicious single malts, and finished them for a touch over 3 months in specially commissioned, 50 litre, First-Fill Sherry casks.

Traditionally known as ‘Octave Casks’, these smaller-than-average maturation vessels give a significantly greater surface area to volume ratio, meaning more cask-influence, and more of that superb rich, Christmas-cakey deliciousness that we all know and love from heavily-sherried whiskies.

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The Glenlivet Nàdurra Oloroso

by Jake Mountain     24. April 2014 16:22

The Glenlivet Nadurra Oloroso

The Glenlivet is one of most popular single malts in the world, selling around 11 million bottles a year (they’re second only to Glenfiddich in terms of overall sales) and is owned by Chivas Brothers (i.e. Pernod Ricard). It is perhaps because of these facts that Nàdurra was such a welcome addition back in 2006 – here was a very big player willing to extoll the virtues of bottling whisky at cask strength without using chill filtration, or adding caramel (Nàdurra being the Gaelic for ‘natural’). It was also (and still is) matured exclusively in first-fill Bourbon barrels, with the batch number displayed on the bottle. The fact that it was/is a great whisky helped too, of course.

Fast forward to 2014 and The Glenlivet are giving the Nàdurra range a bit of a shake up with new permanent editions. Why only release a bourbon cask edition when they’re filling spirit into other cask types? And so, last night, I came to be in front of a glass of The Glenlivet Nàdurra Oloroso, matured exclusively in first-fill Oloroso Sherry casks from Jerez. This first batch is bottled at 48% and will be available exclusively in travel retail (just as the first ever Nàdurra was back in 2005), but the real cask strength deal should be available around September/October time. Suffice to say we’ll be stocking it as soon as we can! Excluding the Rare Single Cask Editions (which were second-fill), this will be the first exclusively Sherry cask matured Glenlivet “in living memory”. And it’s a Nàdurra. If you’re thinking “that’s pretty fucking cool” right about now, then you, Sir, are correct.

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Master of Malt 60 Year Old Whisky, and my contribution to the NAS debate

by Ben Ellefsen     7. March 2014 11:00

Master of Malt 60 Year Old Speyside

Well. This is sort of a big deal, isn't it?

I can probably count on the fingers of one hand the number of whiskies ever released that are over 60 years of age, and it's absolutely unthinkable these days that a 60yo distillery release would ever see the light of day at anything less than a five-figure price tag. Yet here we are bringing this astonishing piece of liquid history to you for a three-figure sum*.

How?

Well rather than re-iterate, I'll refer you to my explanation of the economics behind this, here: http://www.masterofmalt.com/Blog/post/Brand-New-30-40-and-50-Year-Old-Whisky.aspx. Do please read it, as every bit of it still rings true, and it's the reason behind our ability to continue to deliver exceptional, unbelievably well-aged whiskies at price-points an order of magnitude less than some other folk.

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More Boutique-y Whisky. New releases from Kilchoman, Glentauchers, Littlemill and Glen Garioch.

by Ben Ellefsen     21. January 2014 09:00

That Boutique-y Whisky Company Kilchoman, Littlemill, Glentauchers and Glen Garioch

Well that was quite a Christmas.

In fact it’s been so busy that 4 new releases have passed us by with nary a mention. Changing that, now I am here with the writing about things. Yes.

Without further ado, onto the explanations behind the crazy stuff that’s fallen out of my head and onto paper.

First up this time, we’ve got an absolute belter of an Islay Whisky, from Kilchoman.

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For Christmas this year…

by Michael Orson     4. December 2013 11:02

Dear Santa

With plans to make Christmas 2013 closely resemble a night out with Charles Bukowski during his downtime, I’ve been thinking hard about what booze I want. Historically, I would have written to Santa Claus, but I recently read a thought-provoking essay by biologist Dickie Dawkins and now no longer believe in his existence. This, then, is an open letter to anyone who knows me and wants to get me the boozes.

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That Boutique-y Whisky Company is back. 4 more belters in time for Christmas.

by Ben Ellefsen     13. November 2013 10:00

That Boutique-y Whisky Company Strathmill, Ledaig, Ben Nevis and Macduff

42. I’ll save you the trouble of counting.

Turns out that it’s not only the answer to the ultimate question of life, the universe and everything, but is also the number of releases from That Boutique-y Whisky Company to date.

I’m pleased to say that numbers 39-42 are as fabulous as those that preceded them, and am delighted to reveal that we’ve got yet another 4 releases to come before the end of the year (including time-travelling barmen, and an absolute belter of an Islay that’s something of an exclusive).

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Heavy Sherry, Fresh Bourbon, Grain and ‘something a bit special’. TBWC strikes again.

by Ben Ellefsen     24. October 2013 10:13

That Boutique-y Whisky Company October releases

Told you we’d be back soon (and we’re not done yet)...

Another week, and another 4 brand-spanking-new releases from That Boutique-y Whisky Company have hit the shelves in time for Christmas. Once again I’m left trying to justify the madness that’s escaped from my bonce and onto the labels of these fine drams...

So – let’s start with the most obvious of the 4. A Giant with a fondness for Jam Sandwiches stealing a giant hat from a dunnage warehouse whilst all unnecessary on Bourbon. That? That.

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New Boutique-y Whiskies; Allt-á-Bhainne, Glen Keith, and Miltonduff

by Ben Ellefsen     1. October 2013 13:11

That Boutique-y Whisky Company Miltonduff, Glen Keith and Allt-a-Bhainne

Well it’s certainly been quite a while since we put out any new Boutique-y whiskies. Over 3 months in fact. Erm. Sorry about that. Will try and be more hyperactive in the future. Promise.

After a clutch of slightly more esoteric ideas in the last set of releases, we’re coming firmly back to the ‘whisky world’ with these three, each one featuring some of our compadres from the geeky, obsessive, and at times slightly worrying world we all inhabit.

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Brand New 30, 40 and 50 Year Old Whisky

by Ben Ellefsen     26. October 2012 17:04

For those of you hitherto unfamiliar with them, our ‘Secret Bottlings’ series of Single Malts have long been a staple of our core range of Master of Malt branded whiskies. They provide exceptionally well-aged whiskies at a price that seems utterly unthinkable in today’s world of 5-figure 50 year olds, and six figure 54 year olds.

The secret with these whiskies has always been that we’ve released them without the name of the distillery present on the label, hence preserving the distillery in question’s brand equity, and allowing us to buy them at a fraction of the price that would be possible if the distillery’s own name was on it.

A bit more on that, because I’ve just read it back, and it sounds suspiciously like marketing bullshit. I’ll expand:

If a distillery (let’s call it Glenyummy) has a certain number of customers (X) for its standard 12yo whisky, the chances are they’ll have a customer-base of about 0.05X for their 18yo expression, 0.0005X for their 30yo expression, and 0.0000005X by the time they hit anything over a few hundred quid. More...

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