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Another 5 Releases from That Boutique-y Whisky Company

by Ben Ellefsen     26. February 2013 10:00

That Boutiquey Whisky Company

Another month (well, nearly – it’s been over 3 weeks), another clutch of supremely awesome whiskies bottled by That Boutique-y Whisky Company. This time we’re bringing you whiskies from Brora, Arran, Tobermory, Tormore and Aberfeldy.

Sadly, one of these beauties has already sold out (no prizes for guessing which I’m afraid), but the rest are still available for your delectation:

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The Best in Glass Awards 2012

by Cat Spencer     25. February 2013 12:00

For the past 5 years, drinks writers (and now whisky bottlers!) Joel Harrison and Neil Ridley have hosted an awards ceremony intended to turn the whisky judging world on its head—or at least put it poolside with a drink in its hand. Jeil (or Noel, as they are affectionately referred to at MoM HQ) designed their Best in Glass Awards to celebrate whiskies that are accessible, delicious, and newly released. The annual Best in Glass Awards were held on 12th December 2012 at the Scotch Malt Whisky Society in London. After a gruelling afternoon of a two-course luncheon (wink!) and blind tasting of ten whiskies, one whisky emerged victorious from the collection to be dubbed the champion of the Best in Glass Awards 2012!

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That Boutique-y Whisky Company – Seven Brand New Releases

by Ben Ellefsen     30. January 2013 10:06

Yep.

Seven.

Like a striding colossus of the whisky industry powered by pure inspiration, awesomeness and zeitgeist*, That Boutique-y Whisky Company have brought you not one, but seven brand new releases, as well as a second batch of Aberlour.

Without any further ado:

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Important Changes to Shipping…

by Cat Spencer     14. January 2013 16:35

It is with a heavy heart that we inform you that as of 14 January 2013, new aviation transport regulations have gone into effect that will make it *very* difficult for us to ship to the US. You may find that shipping to the States is unavailable intermittently over the next few weeks as we test alternative shipping routes. Boo.

This doesn’t mean that we will *NOT* ever again ship to the US, it simply means that right now, it’s very difficult to send you any gin, whisky, tequila, rum, cognac, vodka—basically, anything with a high abv. Double boo.

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That Boutique-y Whisky Company - another 3 releases

by Ben Ellefsen     7. January 2013 12:53

It’s a scary place, the brain of Ben.

It consists mainly of Alan Partridge and Father Ted episodes, cocktail recipes, and rain-man-esque recall of horsepower and torque figures for most production cars. There’s also usually something in there about whisky.

What I can tell you about the brain of Ben though, is that these Boutique-y whiskies have recently been upgraded from ‘a bit of fun’, to ‘something with a lot of potential’.

Because of this, you’re going to see a pretty decent number of new releases from brand spanking new distilleries over the next few weeks / months, and if the results of some of the recent whisky auctions are anything to go by, I think we’ll see them selling out in pretty short order.

 

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Master of Malt's Gin-tastic, Whisky-licious, and Rum-eriffic Christmas Gift Buying Guide!

by Cat Spencer     30. November 2012 15:20

Whether it's gifts for your gran or a last minute pressie for your bestie, we've got you covered! The holiday season is just about upon us (duck and cover, y'all), and we know you want to avoid the mad rush. So mix yourself a hot toddy, throw an extra log on the fire, put on some Bing Crosby tunes, and let your fingers do the work by perusing our Christmas whisky and spirits gift selection. We're sure you'll find something to suit everyone in your life this Christmas, and maybe—just maybe—you'll find a way to treat yourself, too!

We've taken all the people in your life and put them into neat little categories to save you time and brain power. After all those mince pies and champers and mulled wine, how can you be expected to create a spreadsheet of potential gifts for all your friends and family? Really? Especially when the Downton Abbey Christmas Special is about to come on...

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Chivas: Age Matters

by Angus     23. November 2012 15:28

Chivas Brothers have recently launched a new global educational campaign entitled ‘Great Things Take Time’.

To declare such a grand concept – Chivas treated us to a delicious lunch, courtesy of Mark Hix, at Brown’s Hotel to explain why age is important – undoubtedly because they have a lot of old whisky that needs selling, and selling is what we do. I am always happy to listen so I settled down to be wooed by these giants of blending.

According to their research only 10% of whisky consumers understand what the age statement on a bottle of whisky means, and 94% of people believe an age statement is an indicator of quality. This is understandable; it’s not immediately apparent, or indeed, at all apparent on the bottle that the age statement refers to the youngest whisky inside. Plus, it’s easy to see why older whisky should be better; older whisky is more expensive, if it’s more expensive surely it should be of a higher quality – that’s a fair assumption to make. However, this got me thinking as we tasted our way through the Chivas range with Master Blender Colin Scott: does age matter?

We were then ferried to the grotto of antiquities that is the Victoria & Albert Museum to watch a debate addressing the question whether age matters or not take place. The debate took place between historian Bettany Hughes and Peter Aspden from the Financial Times, however their inclination to agree with one another lended a bias to the argument that age does matter (remember old whisky is at stake here). Despite this what they had to say was interesting.

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Brand New 30, 40 and 50 Year Old Whisky

by Ben Ellefsen     26. October 2012 17:04

For those of you hitherto unfamiliar with them, our ‘Secret Bottlings’ series of Single Malts have long been a staple of our core range of Master of Malt branded whiskies. They provide exceptionally well-aged whiskies at a price that seems utterly unthinkable in today’s world of 5-figure 50 year olds, and six figure 54 year olds.

The secret with these whiskies has always been that we’ve released them without the name of the distillery present on the label, hence preserving the distillery in question’s brand equity, and allowing us to buy them at a fraction of the price that would be possible if the distillery’s own name was on it.

A bit more on that, because I’ve just read it back, and it sounds suspiciously like marketing bullshit. I’ll expand:

If a distillery (let’s call it Glenyummy) has a certain number of customers (X) for its standard 12yo whisky, the chances are they’ll have a customer-base of about 0.05X for their 18yo expression, 0.0005X for their 30yo expression, and 0.0000005X by the time they hit anything over a few hundred quid. More...

Limited Release: Caskstrength.net 16 Year Old BenRiach

by Cat Spencer     21. August 2012 10:02

You remember our friends from Caskstrength.net? Bespectacled, dapper sort of chaps? They’re into whisky and Alan Partridge, do some events…?

Anyway, they’ve gone and teamed up with BenRiach to put together one of them there special bottlings, they have. And between you and me, it is a delight. Not just because it comes with a rockin’ cotton tote bag (well, only the first 50 bottles, mind you), not just because it has a pink label (I am a sucker for pink) [ed: don't you mean red?], and not just because it spent four years in a PX cask (I am a major sucker for PX). It is delightful because it was hand-selected by Joel and Neil themselves, only 296 bottles are to be released, and you can only buy it from us. What an expression of a beautiful friendship…or, marriage? More...

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Macallan to replace 10, 12, and 15 year old core range with no-age statement single malt whiskies

by Cat Spencer     28. June 2012 08:55

Have you ever heard the phrase, “It gets better with age”? Well, to this Macallan says, “Age ain’t nothin’ but a number” as they announce a new range of single malt Scotch whiskies to replace the well-known Macallan Fine Oak and Macallan Sherry Oak ranges that consumers have come to know. Their intent? To release three no-age statement expressions over the next calendar year.

This is bad news for people who believe age statement indicates quality and justifies price. But it could be great news for people who know that just because a whisky is old doesn’t make it good—or even mature.

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